So make sure you include those highly Whatsapp Mobile Number List discounted products in your Smart Shopping campaigns. Also read: Countdown to Black Friday: 7 last-minute tips for webshops 4. Make sure you have enough budget A common mistake during Black Friday is that marketers stick to the same budget for their Whatsapp Mobile Number List campaigns. Search traffic is going through the roof during Black Friday, which means your Google Ads campaigns will run out of budget faster than you think. Keep in mind that Whatsapp Mobile Number List the popularity of Black Friday continues to grow every year. To be as efficient as possible with your budget, we recommend excluding (or limiting) lower-performing campaigns to save more budget for high-performing Black Friday ads.
Make room in your target CPA/ROAS Whatsapp Mobile Number List bidding strategy so that you are sufficiently visible before, during and after the peak period. Look at last year's budget and results during Black Friday. Is your conversion rate higher during this period? Then increase your CPA target or halve your ROAS Whatsapp Mobile Number List target (with a ROAS bidding strategy), but keep your profit margins in mind. During the sale, many retailers are concerned with high volumes and often take lower margins for granted. So adjust your goals accordingly. 6. Pay attention to your landing page Not entirely unimportant: on Whatsapp Mobile Number List which landing page do you let the visitors end up? The content on your landing page is just as important as your ad itself.
Many webshops create a special landing Whatsapp Mobile Number List page where all Black Friday deals can be found. Here too it is good to work with a countdown timer. 'X more minutes to score the best deals!' fits in well with the feeling that consumers should make a purchase quickly, before they are too late. View your landing page Whatsapp Mobile Number List on different devices to see what you can still work on in terms of design. Make sure the mobile version is user-friendly. It is not for nothing that Google has taken mobile first as its guiding principle. And according to Google research, a whopping 63 percent of all searches Whatsapp Mobile Number List in the Black Friday 2018 period were conducted on a smartphone. So you know what to do!